Fashionable Alice


Alice is probably the most iconic character having transitioned from a children’s book heroine to muse of many influential artists; film and art directors, fashion designers and stylists, who have reinvented her look over and over again.

The new exhibition The Alice Look at V&A Museum of Childhood marks the book’s 150th anniversary, It explores Alice’s wardrobe from follower-of-fashion to trend-setter through a selection of illustrations, several editions of the book, videos and garments. I found very interesting to see the evolution of her outfits over the decades in all the different publications of “Alice in Wonderland”by Lewis Carol, also in rare editions of the book in other countries.

I enjoyed the exhibition, but I would have liked to see more garments inspired by this iconic character, such as the Vivienne Westwood A/W 2011 Collection,  and the dresses designed by John Galliano for the “What you waiting for” video by Gwen Stefani. The concept for the video is “Alice’s adventures in Wonderland”and “Through the Looking Glass”, and the outfits and styling are incredible. In 2011 Tim Burton’s adaptation of Alice in Wonderland the costumes are also very interesting and beautiful.

 Alice Liddell  has strongly inspired fashion and will continue to influence contemporary and future artists, and be a famous character  among generations to come.

 Vogue Shoot by Annie Leibovitz with Natalia Vodianova as Alice Liddell in 2003.





Gwen Stefani in What You Waiting For video in 2004.




Mia Wasikowska in Alice In Wonderland movie by Tim Burton 2010.



Anne Hathaway in the Alice in Wonderland movie.

Anne Hathaway in the Alice in Wonderland movie.

Vivienne Westwood A/W 2011 Red Label Collection.

Vivienne Westwood A/W 2011 Red Label

Wild Bluebell women fragrance by Joe Malone launched in 2011, inspired by Alice.


Window Display at the Temperley London  store in February 2015 during Fashion Week, to launch their A/W15 collection.


 The Alice Look exhibition at V&A Museum of Childhood runs until November 1st.