Inspiration: Viviane Sassen

I have neglected this site for so long. When I started The Style Factory my main intention was to write articles, create stories and document it with pictures, but I no longer have time to write, and it would be terribly sad to see my blog come to an end for that reason alone.

Perhaps I’m taking a break from writing, but still love imagery and music, they have always been my main source of inspiration, and so my blog returns! I will be blogging more from now on, continue to showcase songs or playlist, and photos of all things that catch my eye, inspire me and influence my work as stylist.

I am not a writer, am just really enthusiastic about sharing what I find beautiful and interesting.

Today I want to share some images from Viviane Sassen‘s work. Her use of  colour and geometric shapes, and art and fashion combined create such striking photos, she is more than a photographer, she is an artist, one of many whose work I admire and find divine.















The Magic House in Dalston

Dalston House has been without a doubt the most exciting art installation I’ve seen since Carsten Holler’s big slides at the Turbine Hall of the Tate Modern in 2007. It is an installation by argentine artist Leandro Erlich, known for his three-dimensional visual illusions, his latest project is a reconstructed house facade lying face-up and a mirror positioned over it at a 45-degree angle, the mirror reflects your image and creates the illusion that you are walking up the walls or dangling from the window, the possibilities are endless.

After a few attempts to get in, or shall I say, on Dalston House, I finally did it last Saturday morning, and although it only lasted 4 minutes I enjoyed every second of it. It was so interesting to see how the viewer interacted with the house and just let their imagination go in order to create the illusion of walking on the walls, dangling up side down from a window or even crawling from the bottom to the top of the house, it is fair to say the experience wouldn’t be complete without a camera and a friend or someone photographing you on the house.

I went with my friend John and regardless the hot weather and the 1 hour queue we waited with excitement, just like a pair of kids, I found myself thinking of the objects I could have brought or outfits worn to create a more surreal illusion, for me it was all about capturing those moments in photographs.

Dalston House is on Ashwin Street, the road before mine, which makes it impossible to walk past without having a peak of what people do and what age they are, I really enjoyed watching a group of three friends in their late 50’s or quite possibly early 60’s, suspended one from another like a chain, screaming and doing funny facial expressions, you don’t see things like this every day so, visit this magical house and let your inner child go!

Dalston House by Beyond Barbican, 1-7 Ashwin Street, E8 3DL, free.

Women in Black

These two girls were playing and posing on the house once it had been closed to the public, I was walking past and managed to take these photos with my phone.




Never let me go

My friend John dangling from the top of the house and I’m holding onto his foot while a woman stares at us with panic from the window.


A mysterious man

A man is walking up the wall as he is coming to rescue us, John is only holding both of us with one hand and I don’t want to let go of my handbag.



Testing Gravity

John reckons it’s time to play and test the laws of gravity and floats up side down while I’m busy taking pictures.


A different perspective

My world is up side down and I like it.


Madame Westwood & my dream collaboration

The recent Vivienne Westwood’s collaboration to rebrand the English National Ballet made me think about successful women and “girl power”, so I started fantasising about what would be my dream collaboration…with my top four women of all time!

The idea is simply overwhelming but here it goes in no particular order, Vivienne Westwood, Frida Kahlo, Yayoi Kusama and Janis Joplin!

Let’s just imagine that Kahlo and Joplin were alive, and right now this extraordinary quartet are in the same room, would it work? would they even get along? At some point Westwood would share her strong political views and talk about human rights, which I believe all four of them would quite enjoy considering they are free spirit and open minded.

Kusama and Joplin seem to have a lot in common, although there are a few years difference between them they both experienced the sex revolution and movement in the 60’s and this clearly inspired both of their careers.

In my opinion Yayoi was the queen of psychedelic art and her obsession with polka dots is her trademark, she was part of the Pop Art movement, an influence for Warhol and also the only female artist in that scene at the time. She  participated in protests against the Vietnam war, which often involved nudity so it wouldn’t be a surprise if Kusama and Janis had met during one of the protests, perhaps  even at Woodstock, the festival that celebrated what was happening in history at the time and which defined the 60’s.

yayoi-kusama-1960_The style factory blog

Yayoi Kusama in 1960

Janis performing one of my favourite songs, “Summertime” in Stockholm 1969

The voice of this woman doesn’t cease to amaze me,  it’s incredibly powerful and the spirit of blues.

Janis Joplin at Woodstock in 1969.

Janis Joplin at Woodstock in 1969.

Now, Westwood was clearly more interested in the 70’s Punk movement, a rebel at heart, daring and unconventional, she is from a completely different generation to Kahlo but they are  both visionary,  although Frida wasn’t a designer her distinctive look and style has had a  impact on fashion, just as Westwood has, both are and have been an inspiration to many artists and designers worldwide.

Westwood is an intelligent and talented woman, famous for reinventing fashion by combining English traditional 17th and 18th century elements with punk, while Frida has become the universal modern symbol for female suffering, which is reflected on her self portraits, she is the only female painter whose work fetch as much as Picasso’s or Pollock’s, they are both global icons.

So what do they all have in common? they are/were strong, ballsy and talented with unconventional ideas, needed a way to express themselves and whether it was consciently or not they made a difference through their art. Decades have gone past and they continue to inspire us, in music, fashion, art, film, photography and even performance.

I can’t  imagine what they would produce as a team but I know it’d be beyond expectations.They could be the fantastic four and I would quite happily live in a world ruled by these women, what a wonderful and magical place that would be!

Madame Westwood, a total visionary who changed Fashion forever.

Vivienne Westwood_The style factory blog_JL
"It wasn't that I purposely wanted to rebel, I wanted to find out why it had to be done one way and not another", Vivienne Westwood.

“It wasn’t that I purposely wanted to rebel, I wanted to find out why it had to be done one way and not another”, Vivienne Westwood.

Vivienne Westwood Red Label SS13

Vivienne Westwood Red Label SS13

Her bright and colourful outfits and adornments, such as the flowers and ribbons on her hair have had an impact on Fashion, she is a style icon and her image has become so powerful that she is much more than an art star.

Frida Kahlo_The style factory blog_ Jai L

Frida Kahlo_The style Factory blog

The two Fridas

The two Fridas 1939

Yayoi Kusama “Endless Love Show” 1966
kusama 1966_The style factory blog

I took this photo when I visited Kusama’s exhibition at the Tate Modern in 2012, it was a glimpse into her hallucinatory world, full of  twinkling lights, dotty images and fabric-stuffed phallic objects.

Kusama exhibition Tate Modern_The style factory blog
Kusama in Dots Obsession-Night.
kusama-The style factory blog-Jai

The Style Factory "My Room".

The Style Factory “My Room”, I’m so inspired by Kusama.

Juergen Teller & The Pioneer of colour photography

Juergen Teller’s exhibition: Woo, opens tomorrow at the ICA, he is considered one the best photographers of his generation with a successful career in fashion and art photography.

His photographs are provocative and often controversial, he likes pushing the boundaries, whether it is of erotic nature or  an off-centre idea but the ending result is a marvellous picture that simply captures you,  it’s what designers or anyone that collaborates with Teller find so appealing.

A distinctive characteristic of his work in fashion ad campaigns is the imperfection of the images, they are not conventional fashion photos, there is a sense of raw beauty about them that makes them so real and almost natural.

Juerge Teller for Marc Jacobs 2010.

Juerge Teller for Marc Jacobs 2010.

The keys to the house No. 28, 2011.

The keys to the house No. 28, 2011.

Teller for Vivienne Westwood.

Teller for Vivienne Westwood in 2012

Model Irina Kulikova for  032c Magazine 2013.

Model Irina Kulikova for 032c Magazine 2013.

Bjork for Wallpaper Magazine.

Bjork for Wallpaper Magazine.

Kate Moss for Vogue

Kate Moss for Vogue

Scandalous shoot for 032C Magazine 2011.

Kristen McMenamy for

Kristen McMenamy for 032c Magazine.

I’m a fan of Teller’s work but when I look at his photographs I’m constantly reminded of William Eggleston, years ago when I was at university I came across his work and then I watched a documentary about him called “The Real World”,this film really changed my perception of photography,  it instigated a passion to take photos of anything and everything that attracted my attention, it also made me appreciate the beauty found in the smallest things we see in every day life, objects, an old faded wall or even a person walking down the street and it made me so aware of the colours in our surroundings, I thought it was wonderful and inspiring.

I guess what I’m trying to say is,  there wouldn’t be a Juergen Teller if Eggleston hadn’t exited, he is the beginning of modern colour photography and  the outcome of his dye-transfered printing method was incredible images and some of his most striking work. He was inspired and perhaps passionate about by the simple and strange things around him, it’s the colours in his photographs combined with the weird world that he captured behind that lens that I find so fascinating.

It is evident that Eggleston has been a great influence on Teller’s work, just as he has been to many others, in fact they did a collaboration for a Marc Jacobs ad campaign in 2007, featuring William Eggleston.

I’m a bit obsessed with the vision of this man and I wonder if seeing “The Red Ceiling” made me addicted to have a splash of red in my room. If you have never seen his work you will be hooked after this post.

Collaboration with William Eggleston for Marc Jacobs SS07.

Collaboration with William Eggleston for Marc Jacobs SS07.

William Eggleston "The Red Ceiling" one of his  most famous photographs.

William Eggleston “The Red Ceiling” one of his most famous photographs.

William Eggleston 1975

William Eggleston 1975

The Style Factory blog.william.eggleston



The Style Factory blog-william.e.

Blue car on suburban street, 1970.

Blue car on suburban street, 1970.

The style factory blog_William E.The Style factory blog_W.Eggleston

Near the Greenville, Mississippi in 1984.

Near the Greenville, Mississippi in 1984.

William Eggleston in Paris 2008.

William Eggleston in Paris 2008.

Here comes the rain…inside the Barbican

Two months ago I posted this photo on my Facebook page and so many people asked me what it was and where it was taken so, since Rain Room is still on until March 2013 I wanted to mention it on my blog for those who haven’t heard of it yet.

The Rain Room

Rain Room is an experimental artwork by Random International, in which the audience interacts with the installation by entering the room and walking under the rain but without getting wet, it’s like controlling it. How does it work? Through sensors.

During each visit only five people are allowed at a time, expect to queue up to 2 hours so I recommend to go 30 mins before it opens on weekends or very early on weekdays and did I mention it is free?

To information on the exhibition opening hours check out the link below

Dancers will perform inside Rain Room on four Sundays during the exhibition from Sun 20 Jan to 24 Feb, it is a very interesting and unique experience that can’t be missed!